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A great lesson lasts forever. Even when you forget it for a while. Unaffected by fads, by progress, by technology, by trends, by the march of time or the charge of the light brigade, Great Lessons are eternal.
So the lesson of the week? In a world of marketing sameness, ho-hum promises, and outright un-trusted lies, where so much is controlled by others, you can generate a most shocking electric charge...simply by how and what you choose to charge.