You Like Digital Ads More Than You Think
Dax Hamman
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Posted 01.27.2013
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Canada Business
Read More:
Digital Media,
Daxthink,
Chango,
Technology,
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Canada Business News
Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.
