According to Comscore, 40 per cent of Canadians own a smartphone. You would think that brands would be scrambling to establish their mobile presence. Surprisingly, this is not the case. That so few brands have a mobile presence provides a tremendous opportunity for leadership and to be one of the few brands who do mobile well. Here are a few crucial opportunities brands are missing out on by ignoring mobile.

The use of robots to crawl the Internet to grab as much information for possible in a malicious way is nothing new. The ability for website owners to get smarter and ensure that they are protecting their consumers (from both the robots and third-party deals) is nothing new, either, but the numbers are getting out of control.