Their trailer was stolen after they fled the Fort McMurray wildfires.
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It's a Christmas Miracle!
Leading brands know who they are, and more importantly who they ARE NOT. They are conscious of what matches their style and resonates with their audience. They find authenticity in the space that they occupy. Westjet is one of those brands.
The airline is spreading cheer at the most wonderful (and stressful) time of the year.
Air Canada is on a charm offensive for the holidays. And it just might work. It's been a tough year for the airline, especially after it instituted checked baggage fees and its pilots were caught with...
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WestJet has made headlines before with its kind gestures to passengers, but this year the company decided to go an extra step to spread the Christmas magic. This year's "Christmas miracle" didn't tak...
In the film Crazy Stupid Love, Canadian actor and renowned ladies' man, Ryan Gosling, along with a hapless Steve Carell, both learn that finding true love requires a genuine effort to be more lovable. Perhaps today's corporations could use such a lesson.
The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
WestJet is by all accounts a wonderful airline, run in a light and care-free manner by like-minded employees. And the "Christmas Miracle" viral smash hit is just that. Imploring us to watch a marketing video so that a needy family can fly somewhere is great marketing but is it any kind of building block for a great society?
If you're Canadian, you've likely seen the WestJet video. If you're not Canadian, or you've been living under a rock (or an igloo) you can see the video here. Be warned -- you'll need a tissue. This is brilliant, for a couple of reasons.
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It's supposed to be the most magical time of the year, but ask anyone who's flying during the winter holidays and they'll tell you otherwise. Take all the aggravating factors about flying -- long wait...
WestJet airlines got a lot of different requests from passengers when filming their Christmas Miracle video, but one really stood out. A woman in Ontario asked Santa if she could have Calgary Mayor Na...
WestJet's "Christmas Miracle" video may come off as a slick, feel-good viral just in time for the holiday travel rush , but the airline's blooper reel suggests the stunt wasn't without a few hiccups....
If the winter holidays are about spending time with loved ones exchanging presents, then winter holiday air travel is about spending time with strangers exchanging horror stories. Sure, it's a stressf...