A large part of the population suffers from side effects connected to the consumption of wheat. The result has been a strong physical reaction by many to these new forms of wheat including weight gain. Once you cut out wheat your blood sugar stops spiking, your appetite is reduced and thus you lose weight. Easy formula, but challenging to maintain.
In its campaign against the Canadian Wheat Board's single desk system, the Conservative government has invoked the language of "choice," framing its intentions in terms of expanding farmers' options for marketing their produce. State intervention that forcibly undermines the CWB will accomplish exactly the opposite.