Tod Maffin
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Tod Maffin is one of North America’s leading digital communications experts, specializing in social media marketing and ROI-based viral engagement campaigns for sectors from human resources to real estate to education. Maffin, president of engageQ digital, continues to report on technology trends for the CBC, and has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia.

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Blog Entries by Tod Maffin

Six Secret Nerd Tips to Get the Most Out of the Internet

(0) Comments | Posted May 16, 2013 | 12:05 PM

Everyone knows the big digital marketing tools like MailchimpHootsuite, and Buffer. But I use a bunch of amazing tools and sites that it seems nobody's heard of. Here are my secret weapons:

TWITTER MONITORING:
RowFeeder

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Why Bono and I Are, Basically, the Same Person

(0) Comments | Posted April 3, 2013 | 5:07 PM

Quick -- which one is me, and which one is Bono?


I know, it's really hard to tell. OK, so there might be some differences, but you can clearly see the similarity -- the orange glasses. Bono wears them because of a sensitivity to light. You...

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Why My Mom Is a Better Community Manager Than You

(0) Comments | Posted February 26, 2013 | 4:42 PM

So, this was embarrassing. My firm manages the social media presences for a number of clients, helping build their fan base, drive higher engagement, and grow the community.

I was pretty proud of our track record and rightly so -- after four months of managing one of our clients'...

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Brand Engagement: Three Ways to Stay Ahead of the Curve

(2) Comments | Posted October 30, 2012 | 12:45 PM

The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back....

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Can a Loyalty Concierge Help Brands?

(0) Comments | Posted October 15, 2012 | 12:22 PM

The worst part is the supermarket manager won't even see it coming.

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out.

What just happened? Their phone just looked up that processor and told...

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How I Abandoned My Goals and Became Happier

(111) Comments | Posted October 5, 2012 | 4:05 PM

Brace yourself. If you're an A-type personality, what I'm about to share with you might stress you out.

Here is how each of my weekdays unfolds: I sleep in. I feed my cats. I open my email and deal with it. Then, I start on whatever work is next on...

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