Everyone knows the big digital marketing tools like Mailchimp, Hootsuite, and Buffer. But I use a bunch of amazing tools and sites that it seems nobody's heard of. Here are my secret weapons:

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RowFeeder

Quick -- which one is me, and which one is Bono?

I know, it's really hard to tell. OK, so there might be some differences, but you can clearly see the similarity -- the orange glasses. Bono wears them because of a sensitivity to light. You...

So, this was embarrassing. My firm manages the social media presences for a number of clients, helping build their fan base, drive higher engagement, and grow the community.

I was pretty proud of our track record and rightly so -- after four months of managing one of our clients'...

The most effective brands driving engagement are those who are able to be relatable, and those which use their social media channels to talk about things their audience cares about. When people feel they're touching on something that matters to them, they're much more likely to participate and give back....

The worst part is the supermarket manager won't even see it coming.

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out.

What just happened? Their phone just looked up that processor and told...

Brace yourself. If you're an A-type personality, what I'm about to share with you might stress you out.

Here is how each of my weekdays unfolds: I sleep in. I feed my cats. I open my email and deal with it. Then, I start on whatever work is next on...