06/30/2011 08:52 EDT | Updated 08/30/2011 05:12 EDT

Rob Ford At Pride Parade: NOW Magazine Offers To Fly Toronto Mayor From Cottage To Gay Pride Event

CP File

CBC — A Toronto weekly news magazine is offering to fly Mayor Rob Ford in from the cottage so he can attend Sunday's Pride Parade.

Last week when asked whether he would attend the parade, Ford declined. Ford said he would instead continue a long-standing family tradition and be at the cottage over the Canada Day long weekend.

NOW, which in April published a digitally altered cover image of the mayor's face grafted onto an almost naked body, is offering to fly Ford in from Huntsville so he can attend the parade.

It's a distance of only 200 kilometres, but heavy traffic on the Canada Day long weekend can often make for long, grueling commutes between the city and cottage country.

"The easiest way for Ford to do his civic duty is to take to the air," said NOW editor and publisher Michael Hollett in a statement issued Wednesday. "It's less than an hour lake to lake, and we've found charters ranging from $2,000 to $4,000 that will pull right up to his cottage."

Ford's decision to skip the parade was seen by many as a snub against the city's gay community. Ford has not ruled out finding time to attend other events over the 10-day long Pride Week that kicked off last Thursday.