08/17/2011 03:41 EDT | Updated 10/17/2011 05:12 EDT

Dutch reality TV giant Endemol creates studio to focus on scripted dramas

LOS ANGELES, Calif. - Endemol, the Dutch entertainment giant behind hit reality TV shows such as "Big Brother" and "Deal or No Deal," is launching a division to produce and finance scripted TV shows in the United States for global distribution.

The company is just getting into the scripted show business. Endemol USA developed an hour-long drama, "Hell on Wheels," set to premiere on AMC on Nov. 6.

The launch of the new division, Endemol Studios, means that Endemol will now invest money in buying and producing shows, not just develop content while looking for other investors.