08/30/2011 09:49 EDT | Updated 10/30/2011 05:12 EDT

Kid Rock, Lady Antebellum and Maroon 5 to play before Packers' opener vs. Saints

GREEN BAY, Wis. - Kid Rock, Lady Antebellum and Maroon 5 will play the "NFL Kickoff 2011" concert outside Lambeau Field before the Green Bay Packers' Sept. 8 opener against the New Orleans Saints.

The concert will take place on a stage adjacent to Lambeau Field, continuing the NFL's recent tradition of big-name musical acts playing before the first game of the season. The Dave Matthews Band, Taylor Swift and Harry Connick Jr. performed in New Orleans last year.

The concert begins at 7:30 p.m. ET, an hour before kickoff, and will be shown on NBC's pre-game show and on the NFL Network.