09/15/2011 06:42 EDT | Updated 01/12/2012 02:10 EST

'Vote Against Kids' campaign confounds some voters

The "Vote Against Kids" ad campaign by the Elementary Teachers' Federation of Ontario (ETFO) has left some Ontario voters scratching their heads.

The ads mimic, and in many ways mock, the attack-style ads that have become a staple in today's election campaigns.

But as CBC's Stephanie Matteis discovers, in many cases the ads have left some voters uncertain about the message they're trying to convey. At the same time, the ETFO says the ads have accomplished their mission: to spark a discussion about where the parties stand on funding for public education.

Click here to see one of the campaign's television ads on YouTube.

Click the video link above to view Stephanie Matteis's story.