09/21/2011 05:08 EDT | Updated 11/21/2011 05:12 EST

McGuinty enjoys breakfast of champions at Kellogg's factory in Belleville

BELLEVILLE, Ont. - Premier Dalton McGuinty started his day off with a big helping of cereal on Wednesday — most of it still in the box.

The Liberal leader was making a morning campaign stop at the Kellogg's factory in the eastern Ontario city of Belleville.

Surrounded by multi-coloured boxes of cereal, he spoke to workers as an image of company mascot Tony the Tiger loomed above on a banner.

The Belleville plant is about to start a new line that will add All-Bran Buds and Kashi Heart to Heart to the Mini-Wheats already produced there.

Tradition at the factory calls for staff members to sign the first box of cereal off the production line. The signed boxes are then put in a display case.

McGuinty's box — while not first off the line — was presented to him as an honorary one.

He dutifully signed the jumbo box of All-Bran Buds, then handed it to Leona Dombrowsky, the Liberal candidate for the Prince Edward-Hastings riding, for her to sign.