11/10/2011 05:04 EST | Updated 01/23/2014 06:58 EST

Armed Forces held in high esteem because they value duty, not materialism: GG

OTTAWA - The Governor General says members of the Canadian Forces are amongst the most respected people in society because they represent old-fashioned values in an age of cynicism.

David Johnston, who is also the commander in chief of the Forces, will participate in Remembrance Day ceremonies in Ottawa on Friday, alongside his wife and Prime Minister Stephen Harper.

In an interview, Johnston said he has been contemplating why men and women in uniform are held in such high esteem across Canada and he has concluded it's because they have a traditional sense of respect for institutions, authority, rule of law and public trust.

"It's because I think our men and women in uniform reflect values that are traditional, very important and sometimes in cynical age are considered a little bit passe. Duty, honour, service," Johnston said.

Plus, the public recognizes that they are driven by duty, not money.

"These people are not paid the way rock stars or investment bankers are. It's a great sense of service," Johnston said.

When servicemen and women find themselves in difficult situations, they are guided by a strong sense of "sustainable" ethics, rather than allowing circumstances to direct their decisions, he said.

"It's not what every situation dictates; it's what your ethical framework over the long-term tells you."

Following Friday's service at the National War Memorial, Johnston is to host a lunch for the year's Silver Cross Mother, Patricia Braun. Her son, Cpl. David Braun, was killed by a suicide bomber in Afghanistan in 2006.