12/21/2011 10:13 EST | Updated 02/20/2012 05:12 EST

Saskatoon buys Internet porn domain names to protect city's image

SASKATOON - The City of Saskatoon has purchased six internet domain names ending in .xxx, including Saskatoon.xxx, which were created earlier this year for the adult entertainment industry.

Kevin Peacock with the city says it's all about protecting the brand and image of Saskatoon.

He says they were concerned as a municipal government that it would be quite embarrassing if someone typed in Saskatoon and it called up a porn site.

The six domain names cost taxpayers nearly $1,000 to hold for two years.

Several other local companies and institutions, including PotashCorp and the University of Saskatchewan, have bought X-rated domain names as well.