12/30/2011 01:59 EST | Updated 02/28/2012 05:12 EST

About 300,000 teddy bears recalled due to potential choking hazard

TORONTO - The popular toy manufacturer Build-A-Bear has issued a recall for some teddy bears that could be a choking hazard to children.

The recall covers about 284,000 "Colorful Hearts Teddy" bears sold in the United States and more than 13,000 sold in Canada.

On the Build-A-Bear website, it explains that certain production runs of the bear used substandard fabric which can tear around the eye.

That could result in the eye falling out, leading to a potential choking hazard.

The Chinese-made bear was sold between April and this month.

Consumers can return the bear to any Build-A-Bear store and receive a coupon for any available stuffed animal of your choice.