The program is called Diabetes in a New Light and offers tips on food preparation, stress management and working with doctors on a treatment plan. Recipes and tips can be found at http://www.Diabetesinanewlight.com.
Deen, a paid spokeswoman for Novo Nordisk, says she was diagnosed three years ago, but kept quiet about her condition until she had advice to offer the public.
"I wanted to bring something to the table when I came forward," she said Tuesday during an appearance on NBC's "Today" show. "I've always been one to think that I bring hope."
When asked if the high-fat, high-caloric recipes she champions can lead to diabetes, she hedged.
"That is part of the puzzle," she said, but mentioned other factors: genetics, lifestyle, stress and age.
"On my show I share with you all these yummy, fattening recipes, but I tell people, 'in moderation,'" she added. "I've always eaten in moderation."
Government doctors say that being overweight, over 45 and inactive increase the risk for developing Type 2 diabetes. Growth of the disease in the U.S. has been closely tied to escalating obesity rates. Roughly 23 million Americans are believed to have Type 2 diabetes, according to federal estimates.
Type 2 is the most common form of diabetes. The body either does not produce enough insulin or does not use it efficiently, allowing excess sugar, or glucose, to accumulate in the blood.
Deen has Type 2 diabetes and takes Victoza, a once-daily non-insulin injection. The website links to promotional materials for the drug.
The 64-year-old Deen, known as "the Queen of Southern cuisine," appears on Food Network.