POLITICS
02/07/2012 08:55 EST | Updated 04/08/2012 05:12 EDT

Another Saskatchewanderer to hit the road and promote province's tourism

REGINA - The job that has been called best summer job in Saskatchewan is up for grabs again.

The provincial government will be accepting applications for the Saskatchewanderer summer job starting on Friday.

The Ministry of Tourism will pay one post-secondary student to explore the province with a video camera and blog about it.

Andrew Konoff, a University of Regina graduate, said doing the job last summer was a great learning experience.

He says it helped him develop his skills in social media management.

The only down side was that the summer job came with a lot of long hours and challenges.

“You also have to learn to pace yourself in terms of creativity, you have to come up with new ideas for videos and blog posts,” Konoff explained.

For Konoff, the experience opened his eyes to what the province has to offer travellers.

“I got to see some things that nobody really does, I mean I got all the way up to Uranium City," he said. "Just knowing that all of that is part of our province is enough to make me really proud."

Jonathon Potts with Tourism Saskatchewan said Konoff’s adventure has also paid off for the province.

“The Saskatchewanderer generated over 60 media stories last year ranging as far afield as Toronto and Vancouver. It was viewed in, I think, 110 countries,” Potts said, adding that the blog had 176,000 visits last year.

Potts explained that the program is focused more on awareness on different places to visit rather than measuring success in direct tourism sales.

He said the first Saskatchewanderer only scratched the surface of the province’s potential and the program has a few years of longevity left.

(CJME)