02/17/2012 10:02 EST | Updated 02/17/2012 10:19 EST

Target Canada To Open Jason Wu 'Pop-Up Store' For 6 Hours

Getty Images for Target

American retail giant Target won’t start opening its Canadian locations until the spring of 2013, but Toronto shoppers will get an exclusive sneak peek next Thursday -- for six hours.

The retailer is planning to open a “pop-up store” at 363 King St. West from noon to 6 p.m. on Feb. 23 to showcase its Jason Wu for Target fashion line.

And Vancouver-raised Jason Wu will be in attendance himself, the National Post reports.

Our goal right now is to start to introduce our Target brand to our Canadian guests,” Target Canada senior marketing VP John Morioka told the Post.

Target is being careful to avoid the chaos that some of its previous promotional events caused. When the retailer launched its Missoni for Target collection last fall, consumer demand was so strong stores were depleted of their supplies within hours and the company’s website crashed.

For its Toronto promo, Target will be limiting purchases to three items. All proceeds will go to United Way Canada.

Target has been generating buzz in Canada since it began buying up Zellers locations and announcing plans to open 125 to 135 stores across the country.

The company announced earlier this week it’s partnering with Starbucks to bring the coffee chain to its Canadian locations. Target stores in the U.S. are home to more than 1,000 Starbucks locations.

The retailer’s arrival has some more established retailers in Canada worried. Sears announced this week it’s permanently slashing prices on 5,000 items by as much as 30 per cent in a move widely seen as preparation for target’s arrival.

Walmart, the world’s largest retailer and perhaps the most direct competitor to Target, announced a $750 million overhaul of its Canadian locations ahead of Target’s opening.


The First Lady is an avowed Jason Wu fan (her wedding dress came from his collection) and this week Michelle Obama was spotted wearing apparel from Target's Jason Wu collection.

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