Manufacturer Eleventh Floor Apparel was behind the contest, which saw aspiring student designers from schools across Ontario vie for the opportunity to craft creations for the Basch label. Academy of Design, Fanshawe College, George Brown College, Seneca College and Ryerson University were among the participants.
The competition involved creating two original pieces to be incorporated in the fall-winter 2012 collection for Basch. An expert industry panel then narrowed down student submissions to two finalists to represent the individual schools.
McGowan took home the top prize with a pair of sleek black dresses. The George Brown College student has interned with Toronto-based designer, Zoran Dobric, and she is currently interning with womenswear label Greta Constantine.
She was among 10 finalists who presented their designs during a special runway presentation in Toronto, which also featured fall-winter collections from Basch and Lovas, both designed by Wesley Badanjak.
McGowan's grand prize will include a six-month paid internship at Eleventh Floor Apparel, a $1,000 clothing allowance from Basch, and a $700 clothing allowance from Eleven boutique in Toronto, where the winning outfits will be sold. Her two-piece mini-collection will be marketed across North America through Basch agencies.