03/16/2012 05:04 EDT | Updated 05/16/2012 05:12 EDT

Vt.-based Ben & Jerry's new ice cream flavour wishes Apple-y Ever After for UK same-sex couples

MONTPELIER, Vt. - Vermont-based ice cream maker Ben & Jerry's is supporting gay marriage in Britain by repackaging an apple pie flavour as Apple-y Ever After.

The subsidiary of the global food and cosmetics conglomerate Unilever is issuing the newly labeled ice cream in the United Kingdom as the British Parliament begins debating legislation that would allow same-sex couples to marry.

When Vermont passed such a law two years ago, the ice cream company celebrated by briefly repackaging its Chubby Hubby flavour as Hubby Hubby.

Ben & Jerry's has been involved in progressive political causes since its founding in 1978. The South Burlington-based company's spokeswoman Liz Stewart says the genders of married spouses matter less than their love and commitment.

Parent company Unilever PLC's other brands include Lipton tea and Dove soap.