Wouldn't it be great if we could control the reactions of our bodies? But for so many people, just when we want to appear cool and collected, our face betrays us by turning bright red and hot, showing our mortification for all the world to see.
There is a larger scientific explanation for why we blush, but what it comes down to is this: when you're embarrassed, you release adrenaline, the hormone that makes your heart beat faster. Adrenaline also makes your blood vessels dilate in order to allow for more blood and oxygen to get through. That goes for the veins in your face as well, so as more blood starts rushing through them, voila, your cheeks get red.
The video above offers up five steps to blush less, though not all of them have to do with physical effects. After all, a large reason for blushing is psychological, including worrying about what other people think of you as your face turns red.
But if making an impression is your biggest concern, it's time to get over it -- studies have shown that getting embarrassed can in fact make people like you more, so turn those rosy cheeks to your advantage.
For practical instructions, remember to keep breathing deeply and slowly -- it's your best bet to keep your heartbeat steady and blood flowing at a normal rate.