04/23/2012 04:15 EDT | Updated 06/23/2012 05:12 EDT

Rona Ambrose Slams Gender Selection Ads Indo-Canadian Couples

OTTAWA - The federal cabinet minister responsible for the status of women is condemning advertisements running in B.C. that offer gender selection for couples wanting a baby.

Rona Ambrose says she's disturbed by the ads that target B.C.'s Indo-Canadian community.

A clinic in Bellevue, Wash., offers pre-conception gender determination services for what the ads call "family balancing purposes".

Ambrose says it's clear the ads are targeting cultural attitudes that perpetuate discrimination against girls.

She says the ads run contrary to Canadian values where men and women are equal under the law.

Ambrose says she condemns the practice of sex selection through in-vitro technology and is urging Canadian publishers to reject advertisements from clinics offering such services.