04/25/2012 11:02 EDT | Updated 06/25/2012 05:12 EDT

Kim Kardashian to visit Toronto to tout latest jewelry collection

TORONTO - Reality star Kim Kardashian will be donning her designer cap when she visits Canada next month.

"The Keeping Up With the Kardashians" star will visit the Bay's flagship downtown Toronto location on May 10 in support of her Belle Noel jewelry collection.

Kardashian is creative director of the line which is a collaborative effort with jeweller Pascal Mouawad, who has previously teamed with reality star-turned-designer Nicole Richie and hip-hop producer Jermaine Dupri.

Belle Noel includes statement, daytime and evening styles and is said to reflect a variety of influences from Kardashian's global travels.

E! Entertainment network announced on Tuesday that it was extending the starlet's family reality show for three more years.