04/25/2012 07:29 EDT | Updated 06/25/2012 05:12 EDT

Vancouver fireworks get new lease on life after Honda steps in as sponsor

VANCOUVER - Vancouver's annual fireworks competition, often in danger of sputtering out because of a lack of money, will be able to step on the gas this year after signing a sponsorship deal with Honda Canada.

In fact, Honda has agreed to serve as sponsor for the next three years, keeping the event afloat through the summer of 2014.

This year, three new countries will participate in the competition — Brazil, Italy and Vietnam — and fireworks chair John Reynolds says some extra reserved seating may be added.

He says some tickets have already been sold even though there's been no advertising for the fireworks yet.

The three-day event will be held on July 28, August 1 and August 4.

Last year's show was given the Best Public Entertainment Award at the 2012 Canadian Event Industry Awards handed out in Toronto March 30. (News1130)