05/15/2012 01:31 EDT

Fiat Boob Job Ad Shows Man Diving Into Breasts (VIDEO)

Sex sells, at least according to Fiat's 'Boob Job' ad.

The commercial from ad agency Leo Burnett Argentina, uploaded to YouTube on May 10, focuses more on boobs than the Italian carmaker's new Palio. A couple driving in the Palio pulls over to the side of the road when the woman announces, "I'm getting a boob job."

A Big Lebowski-like dream sequence follows, BuzzFeed notes, in which the man dives backwards into two supple breasts.

So where does the car come in?

The campaign bills the Palio as "the car for the best time of your life" (you know, that time when a man drowns in cleavage), according to the YouTube description.

The guy in the ad seems pretty pleased. But what do you think?