Technology is giving new meaning to girl power.
While it's commonly believed men are the tech industry’s most coveted market, a body of evidence amassed by Intel researcher Genevieve Bell proves otherwise.
According to Bell in an article in The Atlantic, women in Western countries use the Internet 17 per cent more than their male counterparts do every month. Women spend more time talking, sending text messages and skyping; they are almost the exclusive owners of Internet-enabled readers; and they're the fastest growing group of users on every social networking site with the exception of LinkedIn. Sites such as Pinterest are magnets for women: they appeal to a lady's innate tendencies to organize, categorize and collect.
And now, more than ever, women want to learn more and more about the technology they're using.
So what's the driving force behind women flocking to technology? According to Kara Swisher, technology journalist and founder of tech news website All Things D, "New technologies are all about talking to each other, cooperation and being part of a group." And women excel at that kind of inclusiveness. According to Swisher, in order to be successful, tech organizations must mimic the communities their products create. "If there aren't women at the top of these companies, some of these things get badly neglected."
The good news is women are, indeed, making their mark as technology innovators and entrepreneurs. A good example is Ruchi Sanghvi, Faceboook’s first female engineer who launched the News feed. She made it possible for people to link Facebook identities and friends to almost any site online, completely rewriting the rules of web.
Maria Klawe, president of Harvey Mudd College, believes the presence of women in computer labs will determine what kind of medical devices get created and what kind of products we buy. “If you completely shut out the entire feminine perspective on the world, you are going to have a different set of products," she says.
Wondering which tech-savvy women you should follow on Twitter? Check out the slideshow.