07/01/2012 01:10 EDT | Updated 08/31/2012 05:12 EDT

Paul Smith makes a menswear colour wheel

PARIS - Paul Smith's went through the rainbow for a bold spring summer menswear collection for 2013.

Peach, forest green, rose pale blue, vermilion and lemon yellow filed past on models like successive tones on a colour wheel. The statement was: This season's man is happy, confident, and proud of it.

There was some clear study done on finding the ideal palette: one ensemble in yellow ochre, terracotta, mint green and pale blue simply blossomed.

Strong shouldered-fitted suits with skinny pants hit the trend button, but also featured alongside a new carrot silhouette in the pant, with billowing pockets.

Print also featured strongly in fabrics splattered with dissected rose images.

But did the show's brightness lack a manly edge? There's no need to worry.

"If my customers come into my showroom, they'll still find the navy blues, the rent payers," said Smith backstage. "These bright colours are for a show of 12 minutes of impact, just a statement."

Smith — a designer with a strong business mind — clearly understands how to design for men: softly, softly is the key.

"With (menswear) clothes for me it's about nudging not shoving."


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