We know that, in the end of the comic book series, Archie chose Veronica (ugh), but we're still holding out hope for Betty.
And it seems we're not alone: the Betty/Veronica loyalty debate is set to start anew thanks to M.A.C. cosmetics.
The company is launching 'Archie's Girls' -- a collection that will draw on the iconic looks from Riverdale. The line isn't slated to hit stores internationally until Spring 2013 -- but there's a good reason for the delay.
They're asking you, their customers, to text 898622 with the subject of "Betty" or "Veronica." The company will base the look and feel of the collection on whichever gal receives the most text votes (and just by texting you'll be one of the first to know when the collection is available online).
Of course, M.A.C. is no stranger to iconic cartoon character collections, with lines in honour of Hello Kitty, Wonder Woman and Miss Piggy. Collaborations which are both coveted and cutesy -- they're perfect additions to any makeup bag.
To tie you over until Spring 2013, here are some iconic images from our favourite comic book.