Asia-Pacific Broadcasting Union President Kim In-kyu arrived Tuesday in Pyongyang for a three-day trip.
Kim is a South Korean national and also serves as head of South Korean public broadcaster KBS.
An ABU official said earlier this month that his agency is expected to provide North Korea's state broadcaster with Olympic coverage for only a "nominal" fee. The official declined to be named citing the sensitivity of negotiations and didn't elaborate.
Three South Korean television networks holding Olympic broadcasting rights for the Koreas have entrusted ABU to handle North Korean broadcasting issues.