07/26/2012 11:59 EDT | Updated 09/25/2012 05:12 EDT

US coach Geno Auriemma: Style of play on world stage can help, hurt women's basketball

LONDON - U.S. women's basketball coach Geno Auriemma says it's important for his team to look good in its quest for a fifth consecutive Olympic gold medal.

He says "just winning won't be good enough for us to raise the bar."

Auriemma says creating a style of play that is exciting to watch and still win the gold medal is a challenge. He says winning is his priority, but "we're on a world stage. So if it's ugly, we're going to harm the game more than help it."

He says he and several of his players are football fans and "would love to play basketball the way Spain plays soccer." Auriemma says "we're not trying to be like Italy and win nothing-nothing on penalty kicks."

Auriemma grew up in Italy, so he says he is allowed to joke about his native country.