08/02/2012 01:07 EDT | Updated 10/01/2012 05:12 EDT


The cauldron is burning bright at 80,000-seat Olympic Stadium, where athletics (aka track and field) begins Friday — and that famous flame is flickering everywhere around the arena, thanks to the video boards showing it.

Apparently it's not enough to just have the real deal on hand, standing at one end, where it was moved after being on the grass infield during the opening ceremony.

The screens constantly carrying close-ups of the cauldron are reminiscent of the fake fireplace that NBC used on its sets for broadcasts from the 2002 Salt Lake City Olympics. Trying to lend studio segments a warm and cozy feel, the network set up a screen that showed video of a fire, replete with wafting smoke.

See the cauldron here:

— Howard Fendrich — Twitter


EDITOR'S NOTE — "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.