08/02/2012 04:45 EDT | Updated 10/02/2012 05:12 EDT

LinkedIn offers social-media reprieve with strong 2Q revenue from ads and fees; stock up

NEW YORK, N.Y. - LinkedIn had strong revenue in the second quarter thanks to growth from ads and the fees it charges for deeper access to its vast trove of professional profiles.

Although net income fell because the company is spending more to grow, revenue increased faster than expected. The company also raised its forecast for the full year.

LinkedIn's stock increased after the results came out Thursday, a reprieve after tepid news from other newly public Internet companies — namely Facebook and Zynga. LinkedIn, which went public more than a year ago, is among the best-performing of the newly traded companies, with its stock trading at more than twice the level of its IPO price at a time when Facebook is nearing half.

The results indicate that LinkedIn is playing a greater role in the employment market as millions more people look to find jobs and network online if they do have jobs. LinkedIn said it had 174 million members at the end of June, up 50 per cent from a year earlier. Most of the growth in the second quarter came from overseas as LinkedIn continued to expand outside of the U.S.

LinkedIn gets more than two-thirds of its revenue from fees it charges companies, recruiting services and anyone who wants broader access to the profiles and other data on its site. The rest comes from advertising.

LinkedIn, like Facebook, is at the beginning stages of making money from its mobile applications. CEO Jeff Weiner said in a conference call with analysts that LinkedIn launched its first mobile ad test at the end of June, when large corporations such as Shell started running advertisements on LinkedIn's iPad application. He called the early signs "positive."

LinkedIn Corp. earned $2.8 million, or 3 cents per share, in the second quarter. That's down 38 per cent from $4.5 million, or 4 cents per share, a year earlier.

Adjusted earnings, which exclude stock compensation expenses and other items, were $18.1 million, or 16 cents per share, matching analysts' expectations. Last year, LinkedIn had adjusted earnings of $10.8 million, or 10 cents per share.

Revenue increased 89 per cent to $228 million, from $121 million. Analysts had expected lower revenue of $216 million, according to FactSet.

LinkedIn, which is based in Mountain View, Calif., continued to invest in its business during the quarter, hiring 414 employees to bring the total to more than 2,800 worldwide. Overall, marketing, development and other expenses increased 93 per cent to $215 million, from $111 million a year earlier.

For the current quarter, LinkedIn said it expects revenue of $235 million to $240 million. Analysts were expecting $236 million.

The company raised its full-year guidance. It now expects revenue of $915 million to $925 million, up from the prior range of $880 million to $900 million. Analysts had expected $907 million.

LinkedIn's stock climbed $3.84, or 4.1 per cent, to $97.35 in after-hours trading. The stock had closed down $2.13, or 2.2 per cent, to $93.51.

By contrast, Facebook's stock fell below $20 on Thursday for the first time since going public in mid-May, when the stock priced at $38. It closed at $20.04. Unlike LinkedIn, Facebook disappointed investors with its first earnings report as a public company last week, and the stock has been falling since.

Zynga, the online game maker, has had its stock battered by investors in recent months. Its shares are down 73 per cent from their $10 IPO price amid worries about its ability to keep growing revenue from its games, which are played mostly on Facebook.

Meanwhile, Yelp Inc., the online reviews site, has been another bright spot. Its revenue grew 67 per cent in the latest quarter, to $32.7 million, surpassing Wall Street's expectations. Its stock closed nearly 17 per cent higher on Thursday, at $22. That's up nearly 47 per cent from its March IPO price of $15.