08/02/2012 03:21 EDT | Updated 10/02/2012 05:12 EDT

Quebec man on suicide-awareness trek dies of apparent heart attack

THETFORD MINES, Que. - A Quebecer who was on a long-distance trek to raise awareness about suicide has died of apparent heart failure before being able to complete his tour.

Richard Lavoie was found Wednesday afternoon on a road in a town not far from Thetford Mines, about 100 kilometres south of Quebec City.

The 57-year-old Montreal-area resident was pulling a 150-kilogram cart and was hoping to walk more than 1,600 kilometres over three months.

Provincial police say they were alerted by a local citizen who discovered Lavoie's body sprawled on the road.

Lavoie was apparently motivated to undertake the tour following the suicide of Marjorie Raymond.

After years of bullying, the 15-year-old teen committed suicide in November 2011 in the Quebec town of Ste-Anne-des-Monts.

Raymond told her mother in a suicide note she couldn't endure the physical and psychological abuse any longer.

(Jean-Hugo Savard, Infos Passion Rock)