Did Travel Alberta and the Edmonton Economic Development Corp. dish out too much money to bring "Bachelorette" stars Ashley Hebert and J.P. Rosenbaum to Edmonton?
Travel Alberta doesn't think so, but Twitter users have something else to say about the matter.
Edmonton tweeter @TracyLynnMurray said "If Travel Alberta wants to promote our province more, they should ditch the low level celebrity / TV reality star thing, seriously."
Such was the general consensus floating around the Twittersphere Wednesday afternoon.
@Wildsau quipped, "Wow. This actually happened. I think they have the Wong guy in this job. I knew nothing of this visit. Did you?" - a jab against Travel Alberta spokesman Richard Wong, who told media bringing the stars to Edmonton is an investment that should pay off in the long run.
"In comparison to what we're getting back, it was certainly a good investment," Wong said.
While in Edmonton last weekend, the reality show couple took in the Edmonton Fringe Festival, dined locally and visited the Art Gallery of Alberta.
Check out what other tweeters had to say about the star appearance in our gallery below.