09/06/2012 11:42 EDT | Updated 11/06/2012 05:12 EST

Mexican telecom mogul Carlos Slim moves his fight with television channels into soccer arena

MEXICO CITY - The fight between Mexican mogul Carlos Slim and the country's two dominant television broadcasters has moved into the soccer arena.

Slim spokesman Arturo Elias Ayub said Thursday that the billionaire has struck deals for the television rights to games of the Leon soccer team that his America Movil company bought 30 per cent of along with transmission rights.

Leon games will be shown in the U.S. by Telemundo and in Mexico and elsewhere in Latin America by Fox Sports. The CNN-affiliated website and Slim's web channel UNOTv will show the games online.

Slim doesn't have rights to transmit content by broadcast television or cable TV. But his move puts him in competition with Televisa and TV Azteca, the television giants with rights to the rest of Mexican soccer's first division.