09/06/2012 02:51 EDT | Updated 11/06/2012 05:12 EST

Paralympics sold more tickets, brought in more money, broadcast in more countries than ever

LONDON - Organizers say the London Paralympics have sold more tickets, brought in more revenue and been broadcast in more countries than any previous games.

Paul Deighton, chief executive of the London organizing committee, says around 45 million pounds ($71.7 million) is expected to be raised in ticket sales at the games, exceeding initial expectations of 35 million pounds ($55.7 million).

Deighton also says more than 2.7 million tickets have already been sold, surpassing the previous best-attended games in Beijing four years ago by 900,000, while the 2012 Paralympics have been broadcast in more than 100 countries.

Xavi Gonzalez, chief executive of the International Paralympic Committee, says on Thursday "we have seen the media changing their focus to the athleticism and the competition, and we have seen a lot more athletes being portrayed and becoming more popular."