09/09/2012 10:54 EDT | Updated 11/09/2012 05:12 EST

AP PHOTOS: Plenty of stars, but all eyes are on the runway at NY Fashion Week

NEW YORK, N.Y. - Where can David Beckham, Martha Stewart and Google co-founder Sergey Brin all play second fiddle?

Only at New York Fashion Week, where the clothes are the stars, and the stars merely window dressing. Beckham appeared Sunday at the tasteful show put on by his wife Victoria, who added peeks of lingerie details to her refined shapes, echoing the emerging trend toward cutouts, bare midriffs and bra tops in the fourth day of spring previews.

Stewart was at the shows for Zac Posen and Chado Ralph Rucci and Brin collaborated with Diane Von Furstenberg, who put Google Glasses on her models as part of a project to be launched at the end of the week on Google-Plus.

But with supermodels in show-stopping gowns at Zac Posen and the taxicab-yellow dress at DKNY, who could look anywhere but the runway?