It was only natural to tap into the retailer's growing international presence, explained Tom Mora, women's vice-president of design, in a pre-show interview. "I always have her (the J. Crew customer) in my head, and she travels with me. I'm mostly taking her to warm places."
One print on a pajama-top dress featured the image of a hotel and its pool — probably Miami in the 1950s.
And there was pink, lots of it. A neon pink was the graffiti colour of a sweatshirt splashed with "darling" across the chest. There were metallic pink brocade shorts and a pair of pleated pants in pale pink embroidered with little black skunks.
Blues were the hues of the ocean, including a blue linen skirt with tiers of raffia fringe that mimicked the waves.
Mora said he aimed for saturated colours inspired by his old Time-Life books he recently rediscovered at his parents' house.
"I like those oversaturated colours blown up on prints. Time-Life books were like the original Instagram," Mora said.
Unlike most of the previews at Mercedes-Benz Fashion Week, J. Crew's weren't just for spring. Some outfits will be in stores earlier, Mora said, since it's a 12-month delivery schedule.