Agguguni worked around the traditional naval palette — blue, red and white — but washed out the colours for a faded, carefree look to fit his "gone fishing" theme. Gingham and prints of island life added charm to the relaxed shapes, which included pieces like pinafores, low-slung shorts and men's-style shirts. Hand-painted clogs pulled the looks together.
Aggugini, who worked for Versace and Calvin Klein among others before establishing his own line, said Saturday he was inspired by Ernest Hemingway's "The Old Man and the Sea."
The designer cleverly sneaked in the ocean theme in several standout pieces. A navy blazer had a white-dyed hem to imitate the sea's waves, and a black velvet gown had a design of octopus tentacles that reached to the floor.
"It was all very fresh and sweet, very well made, very cute. It all worked," said Hilary Alexander, a veteran British fashion editor who attended the show at London Fashion Week.