MILAN - Where are the famous Pucci prints?
For the spring-summer 2013, Pucci designer Norwegian Peter Dundas opts for a more subtle approach, weaving animal and floral motifs into mono tone light fabrics.
Pucci was looking to the Far East for inspiration for its latest collection shown Saturday night in the frescoed rooms of a downtown Milan palazzo, during womenswear Fashion Week. Tigers, dragons, snakes, and Oriental floral arrangements, embroidered in the same colour as the outfit, created a veiled effect, especially when fashioned in the season's favourite fabric, chiffon.
The off-white wedged sandals which accompanied most outfits were truly amazing, with the wedge carved out in patterns taken from Oriental ivory craftsmanship.
The collection's silhouette is also based on Asian models. Almost all white, with some black and navy, the Pucci summer wardrobe includes mini tunic dresses worn over soft, partly transparent trousers, kimono jackets, silk jumpsuits and long, one-shouldered tiny-waisted dresses.
Dundas modernizes the look turning an embroidered silk kimono into a summer bomber jacket with wings and the Emilio Pucci logo stitched on the sleeve. The jacket is worn with printed pants fastened at the ankle with delicate silk clasps. An abstract version of a snake slithers up the front of a long silk dress.
The Florentine label founded in the 1940s by the late Count Emilio Pucci, with headquarters in the family's Florentine palazzo, and now part of the French LVMH luxury group, has plans to open 26 new stores in 2013, starting with the one on Madison Avenue in New York, scheduled to open in mid-October.