09/28/2012 12:18 EDT | Updated 11/28/2012 05:12 EST

How 'bout them undies? Victoria's Secret to sell NFL items at Cowboys Stadium

ARLINGTON, Texas - How 'bout them undies?

Victoria's Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL's most valuable team. Dallas Cowboys executives will be on hand for the unveiling of the co-branded women's items including tees, sweats, hoodies, tank tops, underwear and sports bras.

Victoria's Secret says it's the first time the company has opened a store at a professional sports venue. Forbes magazine this month named the Dallas Cowboys the NFL's most valuable team for the sixth consecutive year, worth more than US$2 billion.