10/02/2012 09:09 EDT

Wayne Gretzky Financial Advice: I Don't Buy Stocks, Great One Declares

Canada's Wayne Gretzky reacts during a Legends Jubilee Games 2012 hockey match between teams Legend of Canada and Legend of USSR in St. Petersburg, Russia, Wednesday, Sept. 5, 2012. (AP Photo/Dmitry Lovetsky)

TORONTO — He may have been daring on the ice, but when it comes to money, even the Great One likes to play it safe.

Wayne Gretzky says he learned early on to live within his means and keep his nest egg secure — in the bank.

That means staying away from the stock market, something Gretzky admits he doesn't know anything about.

The hockey icon doled out financial advice this morning at an event meant to promote TD Waterhouse, the brokerage division of TD Bank Financial Group.

Despite hanging up his skates in 1999, Gretzky has parlayed his name into a money-making brand, thanks to deals with TD, Ford, Samsung and others.

The self-proclaimed "conservative'' investor — who once owned a stake in the Phoenix Coyotes — is also involved with a variety of business interests carrying his name, including a winery and a Toronto-based restaurant.

"I just like to keep my money in the bank, I'm not a big risk-taker,'' he told a Toronto business audience Monday.

"I don't know anything about the stock market ... I stay away from things I don't know anything about.''

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