10/04/2012 03:15 EDT | Updated 12/03/2012 05:12 EST


NEW YORK, N.Y. - EBay has redesigned its website to encourage visitors to browse and collect items they might want to buy later with something it calls the "feed."

The feature, reminiscent of popular sites like image-heavy Pinterest, shows users items based on things they purchased in the past or items they've clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items.