10/23/2012 10:39 EDT | Updated 12/23/2012 05:12 EST

Nova Scotia students urge cyberbullies to see victims as people, not profiles

MAHONE BAY, N.S. - A group of students in Nova Scotia who say cyberbullies should realize their victims are people and not just online profiles will have their idea turned into a public awareness campaign.

The four students from Bayview Community School in Mahone Bay submitted a video to the provincial government, which had asked young people across the province to come up with a creative anti-bullying campaign.

Grade 6 student Evan Hennigar wrote and directed a video that focused on how negative comments posted online can have a real impact on victims of bullying.

Hennigar says words typed on a screen can be just as hurtful as words spoken aloud.

The video was chosen by the provincial Education Department to be featured in a province-wide advertising campaign to be launched later this fall.

The students will work with a marketing group to further develop their idea.