They'll find in their mailboxes a bottle of pizza-scented perfume before Christmas, courtesy of Pizza Hut Canada.
The Canadian subsidiary of the Dallas-based pizza chain selected the 110 from more than 1,000 responses to a social media-based promotional campaign.
The promotion was to mark Pizza Hut Canada reaching 100,000 fans on its Facebook page.
Pizza Hut Canada marketing executive Beverly D'Cruz says they created just 110 bottles of Eau de Pizza Hut.
Will there be more going on department store shelves? She says only time will tell.
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