02/06/2013 10:55 EST | Updated 04/08/2013 05:12 EDT


LOS ANGELES, Calif. - Tamagotchi is re-hatching as an app.

Bandai America Inc. and Sync Beatz Entertainment are hoping to revive the electronic pet craze of the 1990s with a new mobile app launching Thursday for Android devices. The app duplicates the egg-shaped plastic toy that became a must-own sensation like Beanie Babies, Tickle Me Elmo and Furby after it was first released in 1996 in Japan.