"The base of the collection is violet," the designer said backstage after his fall/winter preview Sunday night at New York Fashion Week. "It took weeks to establish the exact colour. Then we sent it to all the mills."
But why violet?
"It's a personal reference," he explained. Pried yet further, he added: "It's the eye colour of someone in my life."
Rucci's brilliant shade of violet first appeared on his runway in a "mink pullover" — the mere term a clear sign of how he is attempting to meld his signature luxury into more casual garments.
The same colour returned in dresses of wool jersey or crêpe, in a silk raincoat, in a sable coat, in a particularly well-proportioned cashmere suit, in a cashmere coat with leather embroidery, and even in filmy lace pyjamas.
And it appeared once more for the final, show-ending garment: a long wool gown with tulle insets.
There were, of course, other colours, if for less romantic reasons: black, in crepe or bonded cashmere, leather or sable. A sleeveless knitted paillette dress with feathering looked like it came straight from a nightclub full of 1920s flappers.
And applause greeted seven colorful items in luxurious mink that were displayed in quick succession — in nude, citrus, shocking pink, chrome yellow, white, black and of course, violet.
Rucci, famous for his intricate couture techniques, has a high-profile following. Guests included Martha Stewart, a Rucci regular, and Sandra Bernhard.
The designer said he recognizes that the market is changing and skewing younger. He said he has had "to ease up on the expectation that every woman will have an a priori knowledge" of his craft.
"I'm easing up and letting the garments stand for themselves," he said.