02/25/2013 11:31 EST | Updated 02/25/2013 11:37 EST

Joe Fresh For jcpenney Ad Premieres During The 2013 Oscars (VIDEO)

There were the best dressed. And the worst. But one of our favourite parts of the Oscars had to do with a commercial, specifically the one involving Joe Fresh for jcpenney (also referred to as JC Penney or JCPenney). Sunday night, during the award ceremony's telecast, our favourite fashion line premiered a new ad to showcase their first U.S. collection.

The commercial shows models in an empty room smiling and showing off the clothing, with the text: "Dear America, Tired of the same old, same old. Get fresh style and fresh prices. Yours Truly, jcp."

Launched by Canadian designer Joe Mimran for Loblaw several years ago, Joe Fresh has been wildly successful, retailing in almost 400 stores across Canada as well as five stand-alone stores in New York and New Jersey.

jcpenney may be counting on the line to draw more customers to their outlets. The American retailer has been grappling with falling sales and a highly publicized legal battle involving Macy's and Martha Stewart Living.

Are you excited to see Joe Fresh at jcpenney?

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