A carpeted hotel corridor with a series of numbered doors was recreated inside the Louvre for the fall-winter 2013-14 show, to the sound of nostalgic piano.
Suddenly the doors opened, out of which slinked models in '50s wigs wearing satin dresses resembling slips. A bathrobe made from a man's coat followed a crepe dress made with motifs of an undergarment.
"It was about intimacy, the mystery of what's going on behind the door," said creative director Marc Jacobs. "It's Hollywood mixed with rive gauche."
The Hollywood-factor was certainly there in the roll call of top actresses lining the front row including Jessica Chastain, Madmen's January Jones and Naomi Watts, who's in Paris promoting her new film "The Grandmothers."
The numerous long fur coats — some of the most luxurious seen this season — also provided a glam-factor. Mink coats dyed in two tones and murky-colored astrakhan were stand outs — as well as crocodile bags lined with sheared mink, lashings of marabou feathers and hand-curled goose feathers.
"All sorts of creatures were lying around in embroidered form," joked Jacobs, who may indeed be responsible for emptying a local zoo.
Menswear touches like a button-less tailored jacket or the pajama print reined in the more overtly feminine lingerie looks, ensuring a nice overall balance.
But the show was also about Kate Moss.
The 39-year-old, possibly the most famous model in the world, strutted the catwalk sporting a sheer organza slip, with dense floral embroideries, to rapturous applause.
Jacobs, who conducted interviews backstage in red pyjamas, said the show grew from his relationship with Moss.
"I've spent many, many, many nights over many, many years in hotel rooms with Kate, and we've always had a very nice time," Jacobs said. "And I'm sure many wondered what we were doing. I'm sure we showed off a lot (here) what we were doing."
Thomas Adamson can be followed at http://Twitter.com/ThomasAdamsonAP