Generation Y isn't necessarily a car culture. The emergence of a bicycle culture coincides with a move toward sustainable living. Millennials face insecure employment, often working contract or short-term positions, and enjoy flexibility in their career. Buying a car is an enormous investment, so alongside the movement toward bicycles, there has been a surge in demand for car-sharing options like Autoshare and Zipcar. Meanwhile, the Bixi bike sharing business has taken off in Canada, operating in Toronto, Montreal and Ottawa.
The infographics below illustrate bike sharing statistics in Toronto and Millennial attitudes toward cars. It was produced by Amelia Brown, a student in Ryerson University's School of Journalism, in partnership with The Huffington Post Canada. It originally accompanied her piece on bikes and fashion.
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