05/24/2013 09:14 EDT | Updated 07/24/2013 05:12 EDT

Nova Scotia moves ahead with five-year tourism strategy

HALIFAX - The Nova Scotia Tourism Agency has released a five-year strategy aimed at attracting more first-time visitors.

Tourism Minister Graham Steele released the strategy Friday at a tourism conference near Liverpool.

The strategy includes a new marketing campaign branding for the province.

Agency chairman Tom Ruth says that since the agency was created in September, it has already started implementing the strategy.

Tourism in Nova Scotia is a $2-billion industry supporting 24,000 jobs.